Meet The Team

Paul created Pimp My Cause and has led the platform to creating over £20 million of social value, making pro bono marketing accessible to over 2,700 charities and social enterprises. 

He believes passionately in the role of marketing in identifying needs, formulating solutions and engaging support for those solutions in addressing social and environmental challenges as well as commercial ones and believes that marketers and good causes have a lot to learn from each other.

Paul is the author of Collaborative Advantage: How collaboration beats competition as a strategy for success, which was published by Little, Brown in June 2018.

He also runs the Agency of the Future through which he has pioneered the concept of Collaborative Advantage as a radical alternative to Competitive Advantage for a more inter-connected world.